Register now to benefit from improved deliverability and increased throughput in the new verified A2P 10DLC ecosystem. A2P 10DLC comes with new registration requirements for businesses that intend to send long-code messages to AT&T in the US.
A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long-code (10DLC) phone numbers. Carriers in the US consider all Logics traffic to be A2P. Carriers’ A2P 10DLC offerings provide better delivery quality and lower filtering risk than long code SMS of the past, using the same phone numbers.
What do I need to do?
If you do not send any messages to users in the United States using long-code numbers, you do not need to do anything.
If you send messages to the United States using long code numbers you have the following registration options based on your Tax ID status, volume, and use case:
- If you have a Tax ID (EIN) and send under 6,000 message segments per day, you should re-register for Low Volume Standard Brands
- If you have a Tax ID (EIN) and send over 6,000 message segments per day, you should re-register for appropriate campaign types within Standard Brands
- If you don’t have a Tax ID (EIN), the registration requirements have changed. Please await further guidance on registration.
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